I'm happy to announce that Road ID has gratiously sponsored this years Detroit Invitational Cyclocross. As you can see from the photo to the left, I am not just a corporate schill for Road ID, I am also a user. Personally I believe they make a great product. Simple, elegant, durable and easy to order. I have had several of their products over the years and have had to replace them not because of durability issues, but only to remove a now insignificant other's name and phone number. This serves two purposes: 1) To prevent easy access to an Ex's digits during a particularly vunerable moment, like a broken chain. 2) To prevent her from getting the satisfaction of knowing that you are in deep physical agony, when some stranger calls to let her know that you've been tattoo'd by a trophy wife in an Escalade (depending on how co-dependent your relationship is/was, this could work both ways). Regardless of the reason, nothing markes the finality of a relationship like recieving a new, easy to read, lazer etched lettering of who is currently responsible for hauling you (and whats left of your clavicle) to the hospital.
Road ID will be providing several really nice prizes for everyone on the podium in addition to really credible looking number plates with discount coupons. Presenting the illusion of credibility (though nothing could be further from the truth).
The Cx Czar